Video Survey Market Research
Video surveys – also called video questionnaires or video research at times – offer an easy way to communicate with customers at scale during behavioural research projects. They allow clients to gather actionable insights from customers, users and general consumers.
Brands can ask questions directly to the people they care about most, and respondents leave their thoughts and feedback via video. As with any MindMarket service, your dedicated team of expert researchers will conduct the surveys, creating a series of brand-approved questions either quantitative or qualitative in nature. From there, we’ll create highlight reels to share an overall sample of responses so you can visualise the data and take learnings from the research.
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How do video surveys work?
To start, our researchers will work with you to design tailored questions or prompts aimed at gathering specific insights from participants. After recruiting a diverse group of participants, we’ll deliver the survey instructions, guiding participants on how to record their video responses using smartphones or webcams. Once collected, we’ll securely store the video data, ensuring compliance with data protection standards.
We’ll then transcribe, analyse and interpret the video responses to extract meaningful insights for your project. We’ll compile all findings into a report with all the relevant data points and insights from the video surveys. This will then inform the actionable recommendations we make based on authentic participant feedback.
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What are the benefits of video surveys?
Video surveys are a powerful tool in market research because they capture rich, visual insights from recruited respondents. Unlike traditional surveys, video surveys allow researchers to observe facial expressions, gestures, and environmental cues, providing deeper emotional and contextual understanding of participants' opinions and experiences.
This visual element enhances engagement and authenticity, as respondents can express themselves more naturally through video, leading to higher quality and more detailed feedback compared to text-based surveys.