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Drive retail success with our market research services, offering insights on consumer behaviour, market trends & competitive dynamics. Contact us today! Retail Market Research Specialists Home / ... / Retail / The retail industry is dynamic and consumer-driven, requiring a deep understanding of shopping behaviours and market trends. MindMarket specialises in tailored market research services to help retail businesses understand their customers and optimise their strategies. Understand Consumers & Drive Succes with Retail Industry Market Research Retail businesses must stay attuned to consumer preferences, market trends and competitive pressures. Market research for understanding retail consumers is crucial in developing effective marketing strategies, enhancing customer experiences and therefore driving sales. Our bespoke research solutions help retail clients gain valuable insights into consumer behaviour, market opportunities and industry dynamics. Tailored Retail Market Research Solutions Retail research demands a strategic approach, utilising a variety of methods such as shopper interviews , surveys and data analytics. At MindMarket, we design and execute studies that provide a comprehensive understanding of retail consumers. Whether you're looking to explore new market segments, refine your product offerings or improve customer satisfaction - our bespoke services are tailored to meet your specific needs. Our specialist teams in 30+ countries ensure that we can support your research across multiple markets, delivering insights that drive success. Get in touch for a quote for your own bespoke fashion research project. Get in touch to discuss your research needs

Unlock bespoke market research for fashion brands & gain insights into trends & consumer preferences. Contact us for a free quote today! Fashion Market Research Home / ... / Fashion / The fashion industry is ever-evolving, with trends changing rapidly and consumer preferences shifting constantly. At MindMarket, we help fashion brands stay ahead of the curve through bespoke market research solutions tailored to their unique needs. Unlock Fashion Industry Market Research Insights The fashion sector thrives on innovation, creativity and understanding consumer behaviour. For businesses in fashion, market research is invaluable in identifying emerging trends and refining product offerings. By leveraging our expertise, fashion brands can make informed decisions, allowing them to strengthen their market position. Whether you're looking to explore new markets or refine your existing strategies - our tailored fashion research approach ensures you get the insights you need. MindMarket Fashion Market Analysis Projects The dynamic nature of the fashion industry requires specialised research methods. At MindMarket, we use a range of specifically tailored techniques such as in-depth interviews , focus groups and trend analysis to capture the nuances of fashion trends and consumer preferences. Our team of experienced moderators and researchers work closely with clients to design and execute studies that deliver actionable insights. From understanding buying behaviours to exploring new fashion innovations - our services are designed to meet the specific needs of each client. Get in touch for a quote for your own bespoke fashion research project. Get in touch to discuss your research needs

Gain valuable insights into the hospitality industry with tailored market research for hotels & restaurants. Make data-driven decisions today. Hospitality Market Research Experts Home / ... / Hospitality / In the hospitality industry, understanding guest preferences and market trends is key to providing exceptional experiences. MindMarket offers bespoke market research services for restaurants, hotels and the broader food and beverage sector, helping businesses thrive in a competitive environment. Unlocking Opportunities Through Hotel & Restaurant Market Research The hospitality industry encompasses a wide range of services from dining to accommodation. Market research for restaurants and hotels is essential to understand customer preference and enhance service quality. Whether you're a fine dining establishment, a luxury hotel or a food and beverage company, our customised research solutions provide the insights you need to succeed. Comprehensive Restaurant and Hotel Market Research Solutions Effective hospitality research requires a blend of qualitative and quantitative methods. At MindMarket, we use techniques such as customer satisfaction surveys , occupancy and revenue data analysis and more to gather detailed insights. Our team works closely with clients to design research studies that uncover valuable information about guest experiences, market potential and industry trends. With our extensive experience and global reach , we deliver actionable insights that help hospitality businesses make informed decisions and enhance their offerings. Get in touch for a quote for your own bespoke fashion research project. Get in touch to discuss your research needs

Learn more about your customers’ behaviour and gain valuable data insights with our shop-alongs. Market research and more, worldwide. Shop-Along Market Research Home / ... / Shop-Alongs / Shop-along research is a special type of one-on-one, in-depth interview which examines actual shopping behaviour in real time rather than behaviour that is recalled and reported after the event. Shop-alongs are important for behavioural research , since it tells us how products are perceived and interacted with in a truly organic and authentic environment. Unlike traditional surveys or focus groups , shop-alongs involve researchers accompanying consumers on their shopping trips, observing their decisions, preferences, and pain points in real-time. Using this method means we can help you gain a deeper understanding of the motivations and emotions that drive purchasing decisions. That means you can tailor your products, marketing strategies and physical store layouts to better meet the needs and desires of your target audience. How is a shop-along conducted? For our shop-alongs, we’ll assign a specialist researcher to be paired with a customer/consumer who’s agreed to be observed. The process begins with a brief pre-shopping interview to understand the consumer's goals and mindset. An interviewer accompanies a consumer while they browse and shop for items, taking notes and occasionally asking questions about their choices and thoughts as they navigate the store. This interaction is kept natural and unobtrusive to ensure authentic behaviour. In some cases, video or audio recordings may be used to capture detailed observations. The session concludes with a post-shopping interview where we can delve deeper into the consumer's experience and decision-making process. Why do shop-alongs work? Shop-alongs are valuable because they provide an authentic, in-the-moment view of consumer behaviour that other research methods might miss. By observing shoppers in their natural environment, our researchers can capture the nuances of decision-making processes, emotional triggers, and unspoken preferences that surveys or focus groups might not reveal. This method allows for real-time interaction, where researchers can ask clarifying questions and gather contextual insights that deepen their understanding of the consumer's journey. These rich, qualitative insights enable you to fine-tune your strategy to better align with actual consumer behaviour, ultimately enhancing customer satisfaction and driving sales. Other recommended services Ethnography Ethnographic market research involves observing consumers in their natural habitat – usually their home. This is because, naturally, home is where people tend to be more open and honest. Go to Online Diaries Online diary market research allows you to collect rich, qualitative data directly from participants over an extended period, providing insights into their daily habits while eliminating recall bias. Go to UX market research User Experience (UX) market research will improve how customers interact with your brand. UX research focuses on how people engage and interact with products and services. Go to Get in touch to discuss your research needs

Navigate the real estate market confidently with our bespoke research services, offering insights on economic conditions, trends, and buyer preferences. Expert Real Estate Market Research Home / ... / Real Estate & Property / The real estate and property sector is complex and fast-moving, requiring an in-depth understanding and strategic insights. At MindMarket, we offer bespoke market research services for estate agents and property experts to help you navigate this dynamic real estate industry with confidence. Uncover Real Estate Market Insights Through Qualitative Research Methods The real estate market is influenced by a variety of factors, including economic conditions, demographic trends and regulatory changes. For clients in this sector, market research is crucial in making informed investment decisions, understanding market demands and optimising property portfolios. By partnering with MindMarket you gain access to comprehensive research insights that help you stay ahead of market trends and capitalise on new opportunities. Real Estate Market Research Projects Real estate research demands a thorough approach, employing various methods such as surveys, sales and transaction data analysis and comparative market analysis. Our team in 30+ countries specialises in designing and conducting studies that address the specific challenges of the real estate sector. Whether you're looking to assess market potential or understand buyer preferences , we provide the insights you need to make strategic decisions. Our international reach ensures that we can support your research needs across multiple markets, providing a holistic view of the real estate landscape. Get in touch for a quote for your own bespoke fashion research project. Get in touch to discuss your research needs

The most accurate insights and innovative data for your market research project. Central Location Tests and more from The MindMarket, worldwide. Central Location Test Home / ... / Central Location Test / A key part of many qualitative research projects , central location tests (CLT) create a controlled environment for participants to engage with research and stimuli. This face-to-face setting (sometimes referred to as a “hall test") means variables can be minimised for a fairer test - particularly for physical products. Why do Central Location Tests work for market research? There are several reasons CLT is a preferred research method for countless projects. Firstly, it minimises the risk of bias by ensuring consistent conditions and reducing any outside influences. Through these face-to-face interactions, moderators can also observe body language and gather real-time insights, which might be missed online. As with an in-depth interview, follow-up questions can also be asked to provide even further insights. Similarly, CLT offers unmatched convenience for market research - this way, lots of subjects can be tested at once and in one sitting, saving both project time and resources. Central Location Tests with MindMarket MindMarket's global network enables us to offer a highly customised service tailored to your brand’s unique needs. We begin with a detailed analysis of your product and objectives, designing a CLT strategy that aligns perfectly with your goals and is tailored to your business. Each project is meticulously crafted to ensure that you receive actionable insights from your target audience. Of course, your dedicated Project Manager will operate as a point of contact throughout, allowing you to get live results and updates. Case Study: Central Location Test Brewing the Perfect Blend: Taste Test Study in Shoreditch, London In Search of the Ideal Coffee and Syrup Mix for Consumers and Professionals Other recommended services Ethnography Ethnographic market research involves observing consumers in their natural habitat – usually their home. This is because, naturally, home is where people tend to be more open and honest. Go to Online Diaries Online diary market research allows you to collect rich, qualitative data directly from participants over an extended period, providing insights into their daily habits while eliminating recall bias. Go to UX market research User Experience (UX) market research will improve how customers interact with your brand. UX research focuses on how people engage and interact with products and services. Go to Get in touch to discuss your research needs

Expert market research to help your business unlock new insights. Bespoke projects for any industry, with offices in London, Dubai and more. Mystery Shopping Home / ... / Mystery Shopping / What is mystery shopping? Mystery shopping is a powerful mixed-method market research tool for evaluating a brand’s customer experience from a first-hand perspective. By sending trained evaluators to interact with your business as regular customers, we gather detailed, unbiased insights into service quality, employee performance and operational efficiency. This method helps identify strengths and weaknesses in the customer journey, providing actionable data to enhance service standards and improve overall customer satisfaction. We’re one of the best UK mystery shopping companies who provide mystery shopping services globally. We know how to measure customer service holistically, which is what makes us hospitality and retail performance specialists. With our expertise in designing and executing comprehensive mystery shopping programmes, we ensure you gain a clear and accurate picture of your business through the eyes of your customers. How does mystery shopping work? At MindMarket, we deploy trained shoppers to assess physical locations, websites, apps, and contact centres. These shoppers browse or purchase products and services, then complete a pre-defined questionnaire and checklist that we develop in close collaboration with our clients to evaluate how well brand promises are being fulfilled. What is the mystery shopper methodology? We believe that data alone isn’t enough—it’s the story behind the numbers that drives real change. Our mystery shopping reports blend structured analysis with real-world observations provided by our mystery shoppers, capturing the nuances of customer interactions and service quality. We don’t just measure performance; we uncover the ‘why’ behind it. Through detailed narratives, KPI-driven scoring, and visual insights, our reports highlight what’s working, what’s not, and how to bridge the gap. Whether it’s store-specific scorecards, competitor benchmarking, or tailored recommendations, we turn insights into clear, practical steps that enhance customer experience and brand consistency. We offer market research all over the world - in 33 countries and counting! - so can promise a tailored, truly international experience. What are the benefits of mystery shopping for businesses? 1. Customer service evaluation Mystery shopping is a great way to evaluate customer service. It provides objective, unbiased feedback from trained 'customers'—our recruited participants or 'mystery shoppers'—to measure how well organisations deliver on their brand promises. Mystery shopper companies help you gain a clear understanding of the actual customer experience, revealing areas where service may fall short and identifying opportunities for improvement. At MindMarket, we know how to measure customer service and we equip you with deep insights on how to improve your customer experience, build trust, and land in front of the right consumers at the right time. 2. Customer experience evaluation Mystery shopping can assess the consistency of brand messaging and service delivery, ensuring that all customer interactions align with company standards and expectations. Used in conjunction with other methods like focus groups or in-depth interviews with customers, you’ll gain a deep understanding of where your brand currently stands and where it can go. 3. Assess employee behaviours Secret shopper services give you unbiased insight into how shoppers interact with your staff, and how they perceive the service and your brand based on these interactions. It can highlight areas for improvement and any training or skill gaps your employees may have. By developing a detailed questionnaire and checklist in close collaboration with our clients, we allow our mystery shoppers to hone into the customer experience and gather the required data for our analysts to tease out actionable insights. Get in touch to discuss your research needs Case Study: Mystery Shopping Tequila Trends in London's Nightlife: A Mystery Shopping Expedition Decoding Drink Dynamics Across Premier London Venues - Mystery Shops in 150 Cocktail Bars and Restaurants FAQs What is mystery shopping? Mystery shopping is a hands-on way for businesses to see their customer experience through fresh eyes. It’s a market research method used to evaluate customer experience, service quality, and brand compliance from a real customer’s perspective. The method involves trained shoppers who visit stores, restaurants, or online platforms just like any regular customer—but with a critical eye. They take note of everything, from staff interactions, product knowledge, and overall service standards, following a structured approach tailored to the brand’s goals. Their insights, captured in detailed reports, help companies fine-tune their service, improve customer interactions, and ensure brand standards are met consistently. Is mystery shopping qualitative or quantitative research? Mystery shopping is a mixed-methods research approach, incorporating both qualitative and quantitative elements. Our mystery shoppers provide detailed narratives about their experiences, capturing nuances like staff attitude, service personalization, and the overall atmosphere. These subjective insights help businesses understand the emotional and experiential dimensions of customer interactions. Other qualitative research comprises data collection via focus groups, in-depth interviews, online bulletin boards, and user experience studies. The focus on customer experience, undercover visits to the store, and open-ended feedback we ask from mystery shoppers adds to its qualitative nature. On the other hand, mystery shopping allows us to generate structured evaluations with predefined KPIs, numerical scoring, and benchmarking. Metrics such as response time, adherence to service protocols, and upselling attempts are quantified to track performance trends over time. By blending both qualitative and quantitative research elements, mystery shopping provides a holistic view of customer experience, making it one of MindMarket’s favorite research methods and an extremely valuable tool for businesses looking to improve their customer experience, service quality, and brand consistency. What are the advantages of running mystery shopping research? Mystery shopping gives our clients a real-world view of their customer experience, helping them uncover blind spots that traditional surveys often miss. This research methodology provides objective insights into service quality, employee performance, and brand consistency across locations, which can be . By combining measurable data with real customer interactions, companies can identify strengths, pinpoint areas for improvement, and implement targeted training or operational changes. It also helps ensure compliance with company policies and industry standards, giving brands a competitive edge by consistently delivering exceptional service. How effective are mystery shoppers? Mystery shoppers give businesses a clear, honest look at what customers actually experience and mystery shopping is therefore an extremely valuable research method for any business wanting to succeed in what is a competitive market. The nature of the unbiased, anonymous feedback that mystery shoppers provide gives retailers real, honest insight into how their venues and staff are performing, and how shoppers perceive their brand. Mystery shoppers are key to learning about your overall customer satisfaction and loyalty without any influence from your staff and help you to spot what’s working, fix what’s not, and create a consistently great experience for customers. In a competitive market, understanding customer satisfaction and loyalty from an unbiased perspective isn’t just useful—it’s essential. Other recommended services Ethnography Ethnographic market research involves observing consumers in their natural habitat – usually their home. This is because, naturally, home is where people tend to be more open and honest. Go to Online Diaries Online diary market research allows you to collect rich, qualitative data directly from participants over an extended period, providing insights into their daily habits while eliminating recall bias. Go to UX market research User Experience (UX) market research will improve how customers interact with your brand. UX research focuses on how people engage and interact with products and services. Go to Get in touch to discuss your research needs

Remain competitive with our bespoke media research services, offering insights on audience preferences, content effectiveness & advertising strategies. Media Market Research Experts Home / ... / Media / Stay relevant in the dynamic media landscape with MindMarket’s bespoke market research solutions. Our tailored services provide the insights you need to engage audiences and drive growth. The Importance of Media Market Research The media industry is rapidly evolving with the rise of digital platforms and changing consumer behaviours. Media companies rely on market research to understand audience preferences, measure content effectiveness and optimise advertising strategies. Market research provides valuable insights into media consumption patterns, audience demographics and competitive positioning. Whether it’s evaluating the impact of new media technologies, understanding viewer engagement or assessing the performance of advertising campaigns, market research is essential for success in the media industry. Media Market Research Methods To build a comprehensive view of the market, trends and your audience, we’ll design a custom market research project with a range of innovative methods created to get the most advanced insights. Customised screeners, media surveys and analytics, plus qualitative approaches like focus groups and in-depth interviews help you understand where you can make the most impact. Techniques like content analysis and social media monitoring are also crucial for understanding audience engagement and media trends. MindMarket’s expertise ensures that each project is customised to meet your specific needs, from designing screeners to recruiting the right participants and conducting thorough research. Get in touch for a quote for your own bespoke fashion research project. Get in touch to discuss your research needs

Behavioural research and market analysis. Our global team use a number of techniques to help you gather innovative insights and more. Behavioural Analysis by MindMarket Home / Behavioural Analysis / MindMarket offers a range of market research services, including a suite of specialty behavioural analysis methods designed to help you understand your target demographic better. An ideal partner to qualitative research, behaviour analysis allows you to get to know how your market thinks and what they’re looking for. Our global team of market research experts will help create a programme of market research techniques to help your business move to the next level. Through innovation and data-driven analysis, we’ll create a bespoke workflow that generates all the insights you need to understand what your customers want. What is behavioural research? Behavioural market research is a type of market research that focuses on understanding and analysing the actions, habits, and decision-making processes of consumers. Unlike traditional research methods, which may rely on self-reported data, behavioural research uses real-time data collection and observation techniques to gather accurate insights. The goal of behavioural market research is to gain a deeper understanding of how your target audience interacts with your products, services, and marketing efforts. This information can then inform product development, marketing strategies, and overall business decisions. Why use behavioural analysis research? Whether you're launching a new product, evaluating your brand positioning, or exploring emerging market trends, our tailored research packages provide the deep, actionable insights you need to make strategic, data-driven decisions. With MindMarket, you'll have the confidence to navigate the complexities of your market and achieve your business goals. Our behavioural analysis methods Ethnography Shop-alongs Eye tracking studies Video surveys Partner with a Team You Can Trust At MindMarket, we take great pride in our outstanding customer service and team-oriented methodology. With a committed project manager and seasoned researchers working across over 30 countries, we ensure your research project is successful at every stage. Count on MindMarket to provide the insights that will drive your business ahead. Contact Contact us... The MindMarket 3rd Floor 86-90 Paul Street London EC2A 4NE United Kingdom +44 (0)204 538 6011 +971 (0)585 315 891 Mind Market International Dubai Silicon Oasis, DDP Building A2 341041 Dubai United Arab Emirates curious@themindmarket.com ...or tell us about your requirements and we'll get in touch! First Name Last Name Email Phone Company Tell us about your research requirements Thanks for submitting! We will be in touch and are excited to start the conversation. Send

Contact MindMarket for expert market research services. Receive tailored insights and solutions for your business today! We're always here to help. Let's Start A Conversation Home / Contact Us / Office Locations The MindMarket 3rd Floor 86-90 Paul Street London EC2A 4NE United Kingdom +44 (0)204 538 6011 Mind Market International Dubai Silicon Oasis, DDP Building A2 341041 Dubai United Arab Emirates +971 (0)585 315 891 Opening Hours London Office Mon - Fri 9:00 am – 6:00 pm (GMT) Dubai Office Mon - Fri 10:00 am – 7:00 pm (GST) Contact us... We'd love to hear from you and discuss all your market research needs - how can we help you today? Simply fill in the form or call/email a member of the MindMarket team..... +44 (0)204 538 6011 +971 (0)585 315 891 curious@themindmarket.com What happens next? We'll be in touch within 24 hours, typically by phone and email, to discuss your research needs further. After understanding your requirements, we'll provide a comprehensive quote within 24 to 48 hours, including costs, feasibility, and recommended methodology. ...or tell us about your requirements and we'll get in touch! First Name Last Name Email Phone Company Tell us about your research requirements Thanks for submitting! We will be in touch and are excited to start the conversation. Send This project presented a challenging target and required substantial internal oversight, but Sina and Nydia were exceptional partners, navigating each obstacle to ensure a smooth recruit. Their reliability and transparency were invaluable, especially on international projects where clear, honest communication is essential. I know I can count on Sina and Nydia every time - they consistently set and manage expectations with integrity and deliver outstanding results. Eileen M, Project Manager Research Operations You Will Be In Good Company

Conduct focus group interviews for your business. Our marketing experts offer a tailored approach to get the data you need to succeed. Focus Group Market Research Home / ... / Focus Groups / One of the best-known and most effective qualitative market research methods , we use focus groups to engage a number of chosen respondents for your project. Using our experienced moderators, we’ll conduct a thorough discussion amongst carefully chosen participants to understand how your brand or product lands with your key audience. MindMarket’s world wide range offers the possibility of truly bespoke service, so we’ll build a personalised research project for your brand. No two projects look the same, so we’ll start with an analysis of your brand to understand which research methods will fit you best. How do focus groups work? Group interviews with 3+ respondents (typically 4-6 for online interviews and 6-8 for in-person focus groups) Where dyad and triad interviews offer a more personal discussion, focus groups allow you to get a more holistic view of how the public engages with your product. They are also a fantastic vehicle to build consent around your core questions. At MindMarket, we can conduct focus groups either online or in person depending on your project and requirements. Effective focus groups are a great qualitative methodology to create new ideas and engage with a selected group of respondents in a creative process (for marketing or product development, for example) where ideas bounce off of each other and evolve into something new. Why focus groups are important Focus groups offer plenty of opportunities for finding new pain points and understanding how your brand is landing with your audience. Because the moderator can interact with participants, it allows you to introduce specific themes and drill down into responses in a live environment. Because we offer a truly worldwide service, we can recruit participants in any country and assign you a dedicated point of contact for your project. This means you’ll get answers in participants’ own language - use our range of Translation Services to qualify this data and get a richer understanding of your global market. Case Study: Focus Group Navigating Rider Experiences: Focus Groups Across the UK's Northern Cities Study Objective: Deep Dive into Regional Transport Preferences. MindMarket embarked on a targeted study to grasp the transportation habits and preferences of both current and potential Uber riders in the UK's northern cities of Wirral, Sunderland, and Bradford. Other recommended services IDI market research In-depth interview (IDI) research is a cornerstone of all market research projects. Get real insights and enrich your brand with data and real-time audience opinions. Go to Online Diaries Online diary market research allows you to collect rich, qualitative data directly from participants over an extended period, providing insights into their daily habits while eliminating recall bias. Go to UX market research User Experience (UX) market research will improve how customers interact with your brand. UX research focuses on how people engage and interact with products and services. Go to Get in touch to discuss your research needs