Peru Market Research Company

With its strategic location in South America, Peru offers opportunities for businesses to expand their reach in the region. MindMarket’s services include a range of qualitative and behavioural research - from interviews to UX research - to help you navigate opportunities.The Peruvian economy has experienced significant growth in recent years, driven by sectors such as mining, agriculture, and tourism.
 

Market research in Peru

The country's diverse geography, coupled with its multicultural population, creates a unique market with a blend of traditional and modern influences. We’ll work with you to create a bespoke programme of in-depth market research to help you and your brand gain innovative insights on what Peruvian consumers respond to.
 

Peru is a major mining country, with a focus on copper, gold, and silver. The country is also an agricultural producer, with a focus on coffee, cocoa, and quinoa. Peru's rich cultural heritage and natural beauty make it a popular tourist destination, offering opportunities for businesses in the tourism and hospitality sectors. The Peruvian technology sector is growing, with a focus on software development, IT services, and e-commerce.
 

Why we offer market research projects in Peru:​​

• Growing Economy

  • Peru's robust economy, driven by sectors such as mining, agriculture, and tourism, offers significant growth potential for businesses.

• Strategic Location

  • Peru's strategic location in South America provides a gateway to other nearby markets, offering opportunities for regional expansion.

• Cultural Insights

  • Understanding Peruvian culture, history, and traditions is essential for successful market entry. MindMarket's expertise in Peruvian culture allows us to provide valuable insights into consumer behaviour and preferences.

• Diverse Market

  • Peru boasts a diverse market with a mix of urban and rural areas, different socioeconomic groups, and varying cultural influences. This diversity presents opportunities for businesses to target specific segments and tailor their offerings accordingly.