Online Diary Market Research

Find out what your target audience really thinks with online journal research. Gather feedback and real-time insights from a panel of carefully-chosen respondents, moderated by a member of our expert team of researchers. 

 

With online diaries and journals, the MindMarket team will work with you to create a set of prompts, stimuli and questions that will gather the valuable insights and data you need to power your research. Get information straight from your target market and get ahead of your competitors. 
 

​

What are the benefits of online diary research?

Online diary research offers numerous benefits for market research. It allows our team to collect rich, qualitative data directly from participants over an extended period, providing insights into their daily habits, preferences, and behaviours in a natural setting. This method enhances the authenticity and reliability of the data, as participants can record their thoughts and actions in real-time or shortly after they occur, reducing recall bias. 

 

The continuous engagement with participants also fosters deeper connections and more nuanced understanding of their experiences, leading to more informed and effective marketing strategies.

​

 

How does online diary research work?

Digital participant journals operate similarly to online communities and bulletin boards, but each respondent completes the daily tasks on their own without interaction with other participants. This can allow participants to work the diary around their own time and offer longer term responses.

With online diaries, stimuli can be shared with participants directly, and feedback is gathered via written responses, audio and video uploads, card sorting exercises and more. The diary is 'always on' meaning it provides the opportunity to gather perceptions and experiences over time, rather than in isolation.