Online Bulletin Board Market Research

Online bulletin boards (OBB), or Market Research Online Communities (MROC), offer an excellent longer term insight into an audience’s behaviours. As part of our qualitative research methodology, we use forum research to facilitate meaningful, insightful discussions about your topic, brand or product.

 

As market research has developed and evolved, digital methodologies have become more and more essential. One of the many benefits of OBBs is the open-ended nature of the research - moderators can engage with participants over a longer period of time to capture insights and dig out more insights through conversation and collaboration.

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What are online bulletin boards for market research?

With OBB or MROC research, respondents contribute to an online forum at a time of their choosing and will interact with each other and the moderator. Participants are expected to use online chats, respond to stimuli and may have to upload photos and videos.

 

This method offers more flexibility in lead times, since participants can usually respond when they choose to (within a set time period). 

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How do online communities work?

As with all research methods at MindMarket, we start OBB projects by recruiting respondents who match your requirements and are available during the study. We will set up the relevant forum and/or bulletin boards online, and initiate a set period during which respondents add their comments and materials. 

If required, our dedicated team of researchers will collect and analyse all findings from the study accordingly. From the discussions and insights gathered, we’ll be able to gain qualitative insights that can then inform your marketing strategy and more.