Oct 27, 2023
Enhancing User Experience for Audio and Video Calls with consumers and business users 📞🌍
Study Objectives: Decoding Communication Choices 🎯🔍 MindMarket partnered with a leading global tech company, seeking to delve into the intricacies of how consumers and business users across Egypt and Saudi Arabia interact with audio and video calling technologies. The aim was to understand the mental models driving their choices in communication modalities and to identify opportunities for enhancing user experience.
Methodology: In-Depth User Insights 🕵️♂️📝 We recruited 20 participants—10 from each market—to engage in 75-minute online in-depth interviews. These sessions were conducted in the local languages by skilled moderators, with simultaneous translation ensuring that our English-speaking clients could capture every nuance live. This setup allowed us to probe deeply into user behaviours and preferences in real-time.
Insightful Discoveries: User Preferences and Behaviours 📊💬 During the interviews, we explored key questions about why and how users switch between different communication modalities, what features they value most, and their overall usage patterns. Additionally, participants interacted with prototypes of new call app features, providing critical feedback that would guide future developments. This interaction offered a rich layer of understanding about what users truly need and value in their communication tools.
Impacting Global Communication Strategies 🌐🚀 The insights gained from Egypt and Saudi Arabia are instrumental in shaping the development of more intuitive and user-friendly communication solutions by our tech partner. By understanding the local preferences and pain points, the company can tailor its offerings to better meet the diverse needs of consumers and business users in these markets.
This project not only deepened our understanding of communication behaviours in these key markets but also underscored MindMarket's commitment to leveraging local insights for global technology enhancements. We continue to pioneer research that bridges cultural nuances and technological advancements.
#MindMarketInsights #CommunicationTrends #TechInnovation #Egypt #SaudiArabia #UserExperience #DigitalCommunication