Sina Salah
Jan 16, 2023
Beverage branding research that goes beyond surface level data and determining what the customers really want, including local preferences and differences
In the heart of the Mediterranean, with its iconic landscapes and rich traditions, Mind Market was presented with an intriguing challenge: to delve deep into the psyche of a sophisticated soda brand's enthusiasts in Greece and Cyprus.
Discovering the Brand's Mediterranean Essence: Within the bustling arena of food and beverage and the dynamic world of FMCG, truly understanding the consumer becomes a journey of its own. Mere surface-level data would not suffice for such a cultural kaleidoscope of tastes and traditions. Our approach to branding research is a fusion of intellect and insight, always aiming to uncover the layers beneath.
The Methodology: Engaging Dialogues & Strategic Intercepts: With unwavering commitment, we initiated 40 online in-depth interviews with the virtuosos of mixology – the bartenders. Their expertise, gleaned from the heart of hospitality research, shed light on the brand's stature amidst the Mediterranean milieu. In addition, over 100 pinpointed intercepts within stores offered a candid lens into the motivations and choices of spontaneous shoppers.
From Insights to Inspired Strategy: The rich tapestry of data we curated wasn't just figures and feedback. It was a symphony of experiences, preferences, and aspirations. These transformative insights didn't just add to our knowledge; they became the cornerstone of the brand's revamped marketing and communication strategies.
Conclusion: A Partnership Steeped in Passion: Shared enthusiasm was the common thread between Mind Market and our esteemed client. We're filled with pride, seeing the tangible impact our market research and branding research had on guiding their forward path. As ever, we stand ready to champion brands, molding narratives that resonate, enlighten, and enthuse. 🌍🧠
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