Sina Salah
Dec 23, 2022
Engaging 20 distinct voices, each with unique accessibility needs, to sculpt a holistic and inclusive online interface in the UK
In the bustling realm of financial technology, an esteemed brand, recognized for its progressive ethos in the fintech landscape, envisaged an online platform that resonates with every user—especially those navigating unique accessibility challenges. They sought our user experience research expertise to illuminate the nuances of this diverse demographic's digital journey.
Research in Action: With both diligence and empathy, our Mind Market team delved deep into this mission. We meticulously recruited 20 participants across the UK, harnessing the power of online in-depth interviews. Each participant brought a spectrum of accessibility experiences—from physical disabilities and literacy challenges to economic constraints such as sporadic income and considerable indebtedness. During each in-depth online interview, lasting 60 minutes, we wove together their stories, garnering invaluable insights into their needs and aspirations.
Results & Reverberations: The findings were more than just data; they were transformative. These insights empowered our client to make strategic adjustments to their online interface, ensuring a seamless and user-centric experience for all. Collaborating with a partner that champions inclusivity and accessibility at its core has been a testament to the profound impact of user experience research in the fintech research realm. We remain steadfast in our commitment, excited to have contributed to a digital world where everyone feels seen and heard. 🌍💼🚀
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