Sep 29, 2023
Online In-depth Interviews to Assess the User Experience (UX) for People with Accessibility Needs in India, South Africa, and Mexico
Project Aim: Evaluating Accessibility of Google Cloud Products 🎯🌐
MindMarket partnered with a leading UX research agency to assess the usability of Google Cloud products for users with disabilities in emerging markets. The objective was to identify potential barriers and gather insights on how users navigate Google Cloud to complete essential tasks.
Methodology: In-Depth Online Interviews 💻🗣️
We conducted 10 in-depth online interviews (IDIs) via Zoom in each of the three markets: India, South Africa, and Mexico. Each session lasted 60 minutes and focused on individuals with visual impairments or upper limb motor impairments. Our recruitment strategy targeted participants with Google Cloud access and literacy, ensuring a comprehensive understanding of their experiences and challenges.
Research Focus: Comprehensive Evaluation of User Experience 📊❓
Participants were tasked with performing specific actions on Google Cloud. Follow-up questions assessed the ease or difficulty of each task and gathered suggestions for improvement. Thanks to our local researchers we explored users' motivations, usability challenges, brand perceptions, and the integration of assistive technologies. Key areas included:
Usability and navigation difficulties.
Integration with assistive technologies.
Desired features and unmet needs.
Overall impressions of Google Cloud products.
Reactions to potential new features and interfaces.
Challenges: Recruiting a Niche Audience 🕵️♂️🌐
Recruiting respondents with specific accessibility needs who are part of the workforce in diverse emerging markets like India, South Africa, and Mexico presented significant challenges. However, MindMarket leveraged its specialised resources and expertise to successfully identify and engage participants. Our experience in working with people with disabilities ensured that we could gather valuable and accurate data.
Deliverables: Actionable Insights for Enhancing Accessibility 🚀📑
The insights from these interviews provided the client with a detailed understanding of the usability challenges faced by users with disabilities. The feedback highlighted areas where Google Cloud could improve its accessibility features and better integrate with assistive technologies. These findings are crucial for refining the product to make it more inclusive.
Impact: Informing Accessibility Improvements for Google Cloud 🌟📈
The comprehensive insights from this study are instrumental for the client’s strategic planning and product development. By understanding the needs and challenges of users with disabilities, the client can enhance Google Cloud’s accessibility and usability, ensuring a more inclusive experience for all users.
This project demonstrated MindMarket's ability to manage and execute detailed qualitative User Experience (UX) research across multiple markets, delivering high-quality, actionable insights that support strategic business decisions.
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