Decoding AI Perceptions: A Deep Dive into Social Media Use in India  | The MindMarket Market Research

Exploring AI Interactions on Instagram, WhatsApp, and Messenger in India 🇮🇳🤖

Project Aim: Unveiling AI Awareness and Opportunities 🎯📲

MindMarket partnered with a leading tech company to understand how consumers perceive and interact with AI technology on popular social media platforms such as Instagram, WhatsApp, and Messenger in India. The objective was to identify trends and opportunities for custom AIs to address user needs and enhance their experience on these platforms.

Methodology: Market Research in India - Comprehensive Online Interviews 💻🗣️

We conducted 12 online in-depth interviews (IDIs) as part of our India market research, each lasting 60 minutes, with a diverse group of social media users in Delhi, Mumbai, and across major regions in India. Our recruitment process focused on capturing a wide range of demographics, including frequent and infrequent generative AI users. This approach ensured a comprehensive understanding of user experiences and preferences in the Indian market.

Challenges: Recruiting a Diverse User Base 🕵️‍♂️📊

Recruiting a varied demographic of social media users presented a unique challenge for our market research agency, particularly in the context of the Indian economy. MindMarket's meticulous recruitment strategies ensured we engaged participants across different age groups, genders, and AI usage frequencies. This diversity was crucial to capturing a holistic view of AI interactions on social media platforms within the Indian sector, allowing us to conduct market research effectively. 

Insightful Discoveries: User Perceptions and Needs 📊💬

Through these in-depth interviews, we explored users' knowledge and viewpoints of AI technology, as well as their experiences with AI features on Instagram, WhatsApp, and Messenger. Participants in this growing market shared their thoughts on current AI functionalities and identified areas where custom AIs could better address their problems and needs in the context of the Indian market. Key findings included a desire for more personalized AI interactions, improved AI accuracy in content moderation, and enhanced privacy features.

Impact: Shaping the Future of AI on Social Media in India thanks to Qualitative Insights 🚀🌟

The insights gathered from this study provided the client with a clear understanding of how AI is perceived and used by social media users in India, particularly among the Indian consumer demographic, as revealed through our fieldwork. These findings are instrumental in guiding our client in the development of custom AI solutions tailored to user needs, ultimately enhancing user satisfaction and engagement on Instagram, WhatsApp, and Messenger.

This project showcased MindMarket's expertise as a full-service market research agency in conducting nuanced, user-focused research across India. By delivering actionable insights, we continue to help our clients innovate and refine their offerings in the ever-evolving digital landscape, ensuring they can effectively conduct qualitative market research and successfully navigate market entry, product enhancement and service excellence.