New Zealand Market Research Company

New Zealand, a land of stunning natural beauty, a strong outdoor culture, and a high quality of life, presents a dynamic market with a growing middle class and a vibrant entrepreneurial ecosystem. With its strategic location in the Pacific Ocean, New Zealand offers opportunities for businesses seeking to expand their reach in the Asia-Pacific region and Australia.

The New Zealand economy is driven by sectors such as agriculture, tourism, and manufacturing. The country's diverse geography, coupled with its multicultural population, creates a unique market with a blend of traditional and modern influences. Get in touch for a completely bespoke quote for a range of services from our suite of qualitative data research and behavioural analysis.

Market research in New Zealand

New Zealand’s diverse landscape and range of industries means market research can deliver a wealth of insights for your business. Of course, New Zealand's stunning natural beauty and outdoor activities make it a popular tourist destination, offering opportunities for businesses in the tourism and hospitality sectors.

However, the country’s technology sector is growing, with a focus on software development, IT services, and clean technology. This, plus a significant level of internet connectivity and digital proficiency, means innovative research techniques like eye tracking, UX research and video surveys can take place.

Why we offer market research projects in New Zealand:

High Quality of Life
- New Zealand's high quality of life, coupled with its strong economy and social stability, creates a favourable environment for businesses to invest and grow, and our teams will help you make the most of this for your business.
Outdoor Culture
- New Zealand's strong outdoor culture and love for nature influence consumer preferences and behaviours.
Diverse Market
- New Zealand boasts a diverse market with a mix of urban and rural areas, different socioeconomic groups, and varying cultural influences. This diversity presents opportunities for businesses to target specific segments and tailor their offerings accordingly.
Sustainable Focus
- New Zealand has a strong focus on sustainability and environmental protection, which influences consumer preferences and values. Through interviews and surveys we’ll help you shape your brand’s sustainability policy.