Japan Market Research Company

Japan's ageing population presents both challenges and opportunities for businesses. We’ll use behavioural techniques like ethnographic research to understand your target market, and qualitative research to get to grips with preferences and behaviours.

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Market research in Japan

There are many nuances to understanding the market conditions in Japan. The Japanese government has implemented various economic reforms to stimulate growth and reduce reliance on exports. Businesses must comply with local regulations and standards, which can be complex and subject to change; this is why our team of researchers and moderators offer specialised knowledge and expertise. 

 

In terms of purchasing, Japanese consumers have high expectations for product quality and service. Japanese consumers often make purchasing decisions as part of a group, influenced by family, friends, and colleagues. Understanding this group dynamic is crucial for effective marketing.
 

Why we offer market research projects in Japan:​​

• Highly Developed Economy

  • Japan's strong economy and high living standards create a stable and affluent market for businesses.

• Technological Advancements

  • Japan is a global leader in technology and innovation, providing opportunities for research related to emerging trends.

• High Quality of Life

  • Japan has robust intellectual property laws, protecting research findings and innovations.

• Growing Digital Landscape

  • Japan's high quality of life, including excellent healthcare and education, attracts talent and contributes to a positive business environment.

• Central Location

  • Japan's strategic location in East Asia makes it a gateway to the region.