Indonesia Market Research Company

We work on a completely bespoke basis, so every project is unique. Whether that involves a different methodology based on your industry, or a combination of qualitative and behavioural analysis techniques, we’ll build a personalised programme to gather the insights you need to conquer the Indonesian market. 
 

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Market research in Indonesia

Indonesia is a geographically large country with significant regional variations in culture, consumer preferences, and economic conditions that require plenty of nuanced investigation - through techniques including surveys, focus groups and in-depth research.
 

Indonesia has the world's fourth-largest population, encompassing a wide range of ethnicities, ages, and socioeconomic backgrounds, each with different requirements. Indonesia's economy has experienced significant growth in recent decades, leading to a rising middle class and changing consumer behaviours.
 

Why we offer market research projects in Indonesia:​​

• Large and Growing Market

  • Indonesia is the world's fourth-largest economy and has a rapidly growing middle class, providing ample opportunities for research.

• Diverse Culture

  •  Indonesia's rich cultural heritage and diversity offer unique insights for market research.

• Data Availability

  • While data availability can be a challenge in some regions, Indonesia has been making strides in improving data infrastructure.

• Talent Pool

  • ​Indonesia has a growing pool of talented researchers and analysts that we will work with for your projects.

• Position in the Southeast Asian Market

  • Indonesia's strategic location makes it a gateway to the Southeast Asian market, offering opportunities for regional research.