France Market Research Company

It’s vital to understand the regional disparities and differences between France’s many regions, as tastes, behaviour and spending habits will all differ. That’s why we offer completely tailored and bespoke market research projects to ensure you capture all the nuance and specificity to understand your target market. Whether it’s qualitative research to understand your audience or behavioural analysis to get to grips with how they think, we’re on hand to provide you with all the insights you need.

For businesses looking to break into the French business market, establishing a strong brand identity is crucial. Building your brand’s tone of voice and reputation will be paramount in developing your audience. With our team’s help, you’ll be able to identify brand perceptions and as a result develop a completely effective strategy for your target demographic.

 

Market research in France

France is a global leader in luxury goods, meaning consumers in the market are discerning and require a strong brand presence. We provide a totally bespoke and customisable programme designed to create a comprehensive understanding of your audience. Not a general audience, but a group of respondents and studies that represent the exact target market for your brand.

Adhering to GDPR and other requirements within the French business environment, we’ll work with you to build an overview of your audience, customise the research methodology, and get to work gathering the data. French market research requires a specialist approach to take into consideration the nuances and demands of the market.
 

Why we offer market research in France:

• Large and Mature Market

  • With a significant population and a long history of consumerism, France represents a substantial market for market research services, allowing us to dig into specifics to give you the business edge.

• Cultural Insights

  • French culture is rich and influential within Europe and beyond, making it an ideal location to study consumer behaviour and trends across multiple sectors and industries.

• Data Availability

  • France has a robust data infrastructure, providing valuable insights for market research projects and a range of respondents and methodologies for us in building your programme.

• Gateway to Europe

  • France's central location and strong economic ties with neighbouring countries make it a strategic base for conducting European-wide research for your brand.