Dyads & Triads
Part of our suite of Qualitative Research Methods, Dyads and Triads help you get to know your target audience better.
We can include dyad and triad interviews as part of your bespoke MindMarket project. We’ll take care of recruiting and sourcing respondents, offering you a completely tailored experience to help you get to know how your target audience thinks.
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What are dyads & triads in market research?
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Interviews with 2 (dyad) or 3 (triad) respondents - can be online or in-person/face-to-face
We use triad or dyad interviews as a way to get a real understanding of your target market’s likes, dislikes, wants and preferences. Research interviews like this are a way to explore professional and consumer perceptions of a brand or industry - they help us understand opinions, experiences, needs and attitudes towards products, services or brands.
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Benefits of using dyads & triads in market research
Small group interviews offer a more personal and intimate experience, often eliciting more in-depth or expansive responses.
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Only by understanding your customers' perspectives and experiences can you evolve to meet their needs. The intimate nature of 2 or 3-respondent interviews can often lead to clearer responses, and are particularly useful for complex or opinion-based projects.