Central Location Test

A key part of many qualitative research projects, central location tests (CLT) create a controlled environment for participants to engage with research and stimuli. This face-to-face setting (sometimes referred to as a “hall test") means variables can be minimised for a fairer test - particularly for physical products.
 

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Why do Central Location Tests work for market research?

There are several reasons CLT is a preferred research method for countless projects. Firstly, it minimises the risk of bias by ensuring consistent conditions and reducing any outside influences. Through these face-to-face interactions, moderators can also observe body language and gather real-time insights, which might be missed online. As with an in-depth interview, follow-up questions can also be asked to provide even further insights. 

 

Similarly, CLT offers unmatched convenience for market research - this way, lots of subjects can be tested at once and in one sitting, saving both project time and resources.

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Central Location Tests with MindMarket

MindMarket's global network enables us to offer a highly customised service tailored to your brand’s unique needs. We begin with a detailed analysis of your product and objectives, designing a CLT strategy that aligns perfectly with your goals and is tailored to your business.

 

Each project is meticulously crafted to ensure that you receive actionable insights from your target audience. Of course, your dedicated Project Manager will operate as a point of contact throughout, allowing you to get live results and updates.