How We Work/The Process
We’re a truly global market research agency, offering a range of services designed to get you the insights you need to succeed.
Qualitative market research is our bread and butter. We work with a vetted network of partners around the globe to get you the data and insights needed for your next big business decision, to improve your website or increase your sales.
We’ll work with you and your team to create a qualitative market research plan for your project. Your dedicated point of contact will be available for any questions and will go through every step of the process with you.
The MindMarket Process
Every project we work on is completely bespoke, so no two look the same. We tailor each study to your business needs, whether it’s conducting branded surveys or focus group research.
Your MindMarket project manager will make sure you’ve got completely personalised goals, processes and a customised team of respondents based on your brief.
However, while every market research project we undertake is different, we work to a set of core processes:
Brief
From your original market research brief, we'll either develop the study design, screener and discussion guide or review your materials with your team on our initial kick-off call.
Select
Next, we’ll use our network to bring the right moderators and researchers on board to conduct fieldwork internationally in each country. With boots on the ground, our local team members provide unique local insights and ensure our study designs make sense for the intricacies of their market. We then use our tried and tested selection process to identify the right respondents for your project, including a wide range of perspectives.
Validate
When we recruit your research participants we verify that they are genuine by checking IP addresses, phone numbers, and online profiles. We then phone screen all shortlisted participants to ensure only the most fitting respondents are selected for the study.
Confirm
We’ll provide the screener answers of all selected respondents for your review, so we can make sure we’ve got the very best pool of respondents tailored to your specific needs. You'll also meet our local moderators before we launch the fieldwork.
Execute
During fielding, we provide simultaneous translators so your team can observe any foreign language interviews or focus groups in real-time. This way you can also provide live feedback to our local moderators, ensuring top-notch quality and fast results tailored to your needs.
Report
If required, we'll start working on the analysis of the data right after fieldwork completion. We will tailor our reporting to your specific needs and will work closely with your team to provide the insights you need.
